Better Work Week
Lessonly’s mission is to help people across the globe Do Better Work. Last year, our Governor declared July 31st, “Better Work Day,” and to keep the momentum, this year we dedicated an entire week to Better Work.
Our goal was to design a user journey that includes various touchpoints of communication to entice users to apply, download, and start participating in various activities in our customer community.
*Photos Taken by Helen Gardner
Before designing any assets for Better Work Week, the design team collaborated to develop an all-yellow system that embodied the prominent yellow in the Lessonly brand.
We created a landing page that included an interactive agenda for all the events we were hosting throughout the week, a backstory of Better Work Day, and registration to win swag.
A series of custom emails were written, designed, and developed to be sent out as reminders of upcoming activities throughout Better Work Week.
Overview Email Hero
Announcement Email Hero
We created a serious of custom social designs as well as a custom Instagram story countdown to introduce viewers to the Better Work Week brand and create excitement for the kickoff!
In partnering with Socio, we were able to create custom rotating banner designs that notified all members in our LlamaNation Community of the Better Work Week daily events and happenings.