Better Work Week

Lessonly’s mission is to help people across the globe Do Better Work. Last year, our Governor declared July 31st, “Better Work Day,” and to keep the momentum, this year we dedicated an entire week to Better Work.


Our goal was to design a user journey that includes various touchpoints of communication to entice users to apply, download, and start participating in various activities in our customer community.

My Role
Designer

Team
Lessonly Marketing

Lessonly_BetterWorkWeek_01_Live_Monday_2
Lessonly_BetterWorkWeek_01_Live_Monday_1
BWW_Instagram.png
Lessonly_BetterWorkWeek_01_Live_Monday_6
Lessonly_BetterWorkWeek_01_Live_Monday_4

*Photos Taken by Helen Gardner

 

Brand Development

Before designing any assets for Better Work Week, the design team collaborated to develop an all-yellow system that embodied the prominent yellow in the Lessonly brand.

 

BWW_Brand.png

Landing Page

We created a landing page that included an interactive agenda for all the events we were hosting throughout the week, a backstory of Better Work Day, and registration to win swag.

BWW_LandingPage.png
BWW_LandingPageMobile.png

Emails

A series of custom emails were written, designed, and developed to be sent out as reminders of upcoming activities throughout Better Work Week.

BWW_Email_Mockup.png
BWW_Emails.png
BWW_Emails.png
Better Work Week Overview Email Hero

Overview Email Hero

Better Work Week Annoucement Email Hero

Announcement Email Hero

Social Designs

We created a serious of custom social designs as well as a  custom Instagram story countdown to introduce viewers to the Better Work Week brand and create excitement for the kickoff!

BWW_LinkedIn_Mockup.png
BWW_LinkedIn_Posts.png
BWW_Instagram.png
BWW_Countdown.gif

LlamaNation Assets

BWW_LN_Banners.png

In partnering with Socio, we were able to create custom rotating banner designs that notified all members in our LlamaNation Community of the Better Work Week daily events and happenings.

BWW_LN.png
BWW_Banners.gif

App Banners

App Features

Next Project