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The Hayloft Boutique

Identity Design, Animation

LOCATION: Muncie, Indiana


ROLE: Designer


The Hayloft Boutique is a locally owned full service retail boutique located in downtown Muncie, Indiana. Find the latest Southern Bohemian trends in both clothing and accessories for ladies and junior's at affordable prices.


When developing the identity, I wanted to focus on the unique aspects that Hayloft Boutique offers—being a full services shop that helps customers with any fashion needs, being a locally owned boutique, and consider the location in downtown Muncie. The final identity needed to stand apart from their competition, like the local mall and chain stores. The owner envisioned a design that was retro, playful, and feminine yet still professional. I also couldn't forget their love of everything chalkboard! 



The full version of the identity manual is published on issuu. View the full Hayloft Identity Manual here.


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