Brand and Website Relaunch
LOCATION: Indianapolis, Indiana
ROLE: Graphic Designer
AWARDS: Graphic Design USA,
Lessonly is powerfully simple training software that helps teams learn, practice, and do better work. We enable busy teams to get on the same page, stay ahead of change, and deliver amazing experiences to customers and prospects.
For 8 weeks the Lessonly marketing team dove into the challenge of redesigning and developing Lessonly's website to add more clarity and amplify the experience for users. The goal after launched the website was to increase top funnel demand generation and help increase website traffic and turning those users to leads.
Our process began with creating various moodboards that explored a range of design elements, type hierarchy, and treatment styles. Each moodboard displayed a unique but cohesive approach to imagery, iconography, typography, and color. After refining and creating a strategy for design, we created a UI library and guide for our in-house developers to reference.
After refining the design aesthetic and developing a basic style guide, we started exploring multiple design variations of product treatment and layouts of various functionalities.
In succession to the rebrand and website launch a series of brand collateral needed to be updated. Focusing specifically on customer facing branded experiences like event booth and swag to digital collateral including emails, deck templates, and email signatures.