Lessonly

Brand and Website Relaunch

LOCATION: Indianapolis, Indiana

ROLE: Graphic Designer

AWARDS: Graphic Design USA, 
Gold Hermes 

 

OVERVIEW

Lessonly is powerfully simple training software that helps teams learn, practice, and do better work. We enable busy teams to get on the same page, stay ahead of change, and deliver amazing experiences to customers and prospects. 

SOLUTION

For 8 weeks the Lessonly marketing team dove into the challenge of redesigning and developing Lessonly's website to add more clarity and amplify the experience for users. The goal after launched the website was to increase top funnel demand generation and help increase website traffic and turning those users to leads.

Moodboard Exploration

Our process began with creating various moodboards that explored a range of design elements, type hierarchy, and treatment styles. Each moodboard displayed a unique but cohesive approach to imagery, iconography, typography, and color. After refining and creating a strategy for design, we created a UI library and guide for our in-house developers to reference.

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Feature Exploration

After refining the design aesthetic and developing a basic style guide, we started exploring multiple design variations of product treatment and layouts of various functionalities.

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Launch

he website was brought to life through HTML, CSS, Sass, JavaScript, and CSS animations. Our developers elevated static designs, added depth to our treatment of products, and the website as a whole. Design and development worked in tandem pre-launch to ensure the overall user experience was both visual and satisfying, from a brand and functionality viewpoint.

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Post-Launch

In succession to the rebrand and website launch a series of brand collateral needed to be updated. Focusing specifically on customer facing branded experiences like event booth and swag to digital collateral including emails, deck templates, and email signatures.