LlamaNation Customer Community
Lessonly launched LlamaNation, a customer community that exists to gather learners and leaders in the name of connection, camaraderie, and Better Work. The community experience is hosted on our mobile app, Better Work, where members have access to connect with other llamas, join community calls, learn how to leverage Lessonly, and earn points to win prizes.
Our goal was to design a user journey that includes various touchpoints of communication to entice users to apply, download, and start participating in various activities in our customer community.
We created a landing page to provide information and pitch the value of becoming a member. Users have direct access to apply for membership and download our mobile app, Better Work, to get started.
To gain access to the community, users need to apply and accept the terms and conditions of the community. After submitting the application, a customer success message appears to inform them of next steps.
A user receives an invitation email, and after being accepted, they receive an email that provides next steps to download the app and get started in the community.
In partnering with Socio, we were able to create custom onboarding screens from preparing to download through login in with visuals for Better Work.
Link to Download
IOS App Store
The LlamaNation App was fully customizable to support our brand. We were able to create a unique iconography system for LlamaNation, while using the Lessonly brand color system to remain on brand.
App Feature Icons
App Category Icons