Root to Route
Collaborative Senior Design Show
LOCATION: Muncie, Indiana
PROJECT: Senior Design Show
ROLE: Researcher | Designer | Curator
Root to Route was a collaborative senior design show that was designed and curated by myself and fellow peer Leah Callahan. When we approached each other about possibly completing a senior design show we realized that we wanted to collaborate one last time before we wrapped up our college years and end on a positive note. Although we shared the ebb and flows of this journey together, we each individually have our own accolades and accomplishments that we wanted to highlight too — focusing on our journey as a whole and how our roots led to the routes we travel today — thanking all the people that have shaped us as individuals and designers.
Event Identity Design
The goal of our show was to reflect on our past opportunities, express our love for design and our collaborating process — through celebrating our growth, accomplishments, failures, and our journey. We wanted to create design pieces both collaboratively and individually that are solely us — not influenced by a project description or scope. Root to Route is our reflection on the past four years and the journey of where we came from — our roots — to where we are heading next — our route. This is our past, our present, and our future. This is who we are — from our roots to routes.
Identity Concept Sketches
Social Media Profile
Postcards & Vinyl Stickers
Root to Route Instagram
EVENT SPACE & SETTING UP PROCESS
The artist statments allowed each of us to reflect on what this show meant to us and our individual artist's statements allowed us to reflect on the journey we took to become Graphic Designs and our hopes for the future after we enter the professional industry.
Root to Route
Root to Route focuses on our college journey by depicting our successes, failures, and the opportunities we sought out — both as individuals and collaborators. Root to Route is broken down by semester — highlighting key events that occurred during those periods of time through writing and photography. All of the events are connected and displayed in chronological order visually creating a timeline.
Throughout the past 4 years as designers, we have both created multiple style guides for clients, studio projects, and even for our own personal brand. We wanted to challenge ourselves to design a style guide for each other because we are so often thought of as the same although we each have our own unique design aesthetic. We each designed a style guide for the other— complete with icons, color palette, typography, visual aesthetic, and a write-up on our visual style and how we see the other as a designer.
I AM ___
I AM ___ was a coded to represent how we are both similar but very different as individuals. Each of us chose adjectives that correlated with a topic or theme and it was interesting to realize that although we are often compared to one another as being similar we are actually very unique and are have are own separate likes and dislike. After the piece was coded we both thought, “I guess opposites really do attract”