Spread the Threads
Initiating change to the post-worn clothing process
LOCATION: Muncie, Indiana
PROJECT: Senior Campaign
ROLE: Researcher | Designer
Spread the Threads is an initiative campaign that reaches out to the Muncie community, specifically college students, to encourage change in post-worn clothing processes by providing facts and statistics to encourage sustainable practices. Currently an estimated 13 million tons of clothing are thrown away in landfills per year, equaling almost 9% of total non-recycled waste. With 92 million tons of waste being generated globally it’s predicted that by 2030 there will be a 62% increase resulting in 143 million tons of waste increasing the likelihood of irreversible environmental damages occurring. This campaign will introduce a variety of methods students can use to recycle their clothing and the process for each option — with the goal of reducing waste generated by clothing.
To target those Muncie college students to actively partake in this initiative, this campaign incorporates five various design deliverables that include: a responsive website, social media with online ads, an interactive installation, promotional posters, and a video component.
The website will be a resource for users to visit providing them with a multitude of information including the mission of this campaign, ways to become more sustainable with clothing, the different strategies that can be used to recycle clothing, and local resources that are available. The website will also include information on upcoming Spread the Threads events, contact information that will direct users to social media accounts and a form to subscribe to a email newsletter.