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Identity Redesign 

COMPANY: Studio 165+

CLIENT: WCRD Radio Station

ROLE: Project Manager | Designer


Brooke Gabrek

Leah Callahan

Lauren Bulter

Alexandria Southern


Eleven students were competitively chosen from the Visual Communication area in the School of Art at

Ball State University to start a student-led design studio. We separated into two teams to complete four projects throughout the semester—one being the identity redesign for the WCRD Radio Station.


As project manager, I assisted in managing the progression and timeline of the project from start to finish.

I helped provide feedback during internal reviews, met with clients, and prepared presentations to be sent to the clients. 

WCRD Radio Station​


LOCATION: Ball State University



WCRD is an independent radio station located in Muncie, Indiana on the Ball State University campus. WCRD is the second largest student activity at Ball State and covers a variety of topics including talk, music, news, weather, and sports. WCRD approached Studio 165+ seeking a new identity that reflected the station's alternative music, setting them apart from their competitors. 





Wanting to reach a broader audience, the design concept is inspired by familiar music imagery—an emoticon finger and play button, representative of actions individuals follow to listen to the radio. The use of negative space allows these concepts to be subtly integrated into the WCRD identity. The final identity design was then applied to logo variations, stationary, web/mobile, and apparel. 


WCRD | Graphic Design USA Competition

Studio 165+ redesigned WCRD Radio Station during Spring 2017 semester and the following Fall semester entered the WCRD identity into the 54th Graphic Design USA competition. Out of 10,000 entries, Studio 165+ received an American Graphic Design Award—the first design award won in the history of the studio. Studio 165+ was awarded alongside world-renowned companies like Pepsi, Samsung, and Lays Potato Chips.

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